Strategic Management Assignment Example | Topics and Well Written Essays - 2750 words

Strategic Management - Assignment Example Every component of the strategy works together for the development of the organization. In the business scenario, the management formulates the overall strategy, which is to be followed by the smaller units like the different departments of the organization. Evaluating the market and the aspects of the company arrives at the choice of the strategy. There are different tools in assessing the market conditions and the features of the company like the SWOT analysis, PEST analysis, Five Forces, STP etc. These evaluation techniques give a detailed picture of the market conditions and the features of the company. This helps in the formation of the strategy by the management. The main aim of the company is to increase the sales of the company and the strategies underline this notion. After the evaluation of the features of the market and the company, the management selects a strategy that will pertain to the development of the company. (Strategy, n.d.; What is strategy, n.d.; Applied Strate gic Technologies, n.d.; Jenkins, Ambrosini and Collier: 2-4) In this paper, two companies have been taken through which a detailed analysis will be undertaken in the case of the strategic management. The companies in question will be Pepsi and Coca Cola. Pepsi and Coca Cola share a traditional rivalry in the soft drinks market and are the two biggest players in the market. The development of the companies has been possible because of the visions of the management in setting up of the strategies of the companies. Strategy is perhaps the most important functions of the management. The performance of the companies depends on the strategies undertaken by the management to a major extent. As the importance of strategy has been underlined so far, a question rises – What is strategy? Strategy can be comprehensively defined as follows: "Strategy is the direction and scope of an organisation over the long-term: which

Research Methods and Design Assignment 2 - literature Review Paper

Methods and Design Assignment 2 - literature Review - Research Paper Example Brynt & Idey (2001) mentioned that they display more fantasy proneness and greater absorption (as cited in Wilson & Barber, 1981; Barber & Glass, 1962). They also experience greater imaginary involvement (as cited in Hilgard, 1979) and a strong attention focus (as cited in Kumar, Pekala & Cummings, 1996). For measuring individual differences, Braffman & Kirsch (2001), discovered two detriments i.e. â€Å"simple and go/no go reaction times†. Hypnotisability was positively related with simple reaction time and negatively with go/no go reaction time, when non hypnotic suggestibility was statistically controlled. Specific, noteworthy characteristics make some individuals more susceptible to hypnosis than others. For many years, hypnotisability scales are in practise, in both clinical and research settings. A set of standardized suggestions are used to check individuals’ responses, following standardized induction, to know the measure of hypnotic ability they possess. As hypnotisability is a stable construct, identifying its predictors would help to comprehend the individual differences observed in suggestibility (Paulson & Matthews, 2003, p.198). Barber, Spanos and Chaves (1974) proposed that individual differences in ability to respond to hypnosis could be described with the aid of imagination and absorption constructs (Paulson & Matthews, 2003, p.198-199). Absorption is termed as an individual’s characteristic, which encompasses openness, to experience changes in cognitive and emotional, state over a range of circumstances (Milling, Kirsch & Burgess, 2000, p.32). It is the capacity for self altering attention that is considered to be a significant component of hypnotisability (Green & Lynn, 2008, p.156). Highly susceptible individuals, on measures of absorption, are believed to get involved in a variety of imaginative practices (Milling, Kirsh & Burgess, 2000, p.32). Another